Brighton London Road – Store 288

27/31 London Road, Brighton, Sussex BN1 4LE

Woolworths opened their second store in Brighton on 29th October 1927 at 1-2 London Road, on the corner of Cheapside. This branch was nearer to the two railway stations, whereas Store 73 was closer to the seafront.

Brighton Woolworths, London Road 1930s

Brighton Woolworths, London Road 1930s

Source: 100thbirthday.co.uk

On 8th June 1934, the store was extended, it looks like into the roof, and possibly to the rear.

Brighton Woolworths,  London Road 1950s

Brighton Woolworths, London Road 1950s

Source: Brighton and Hove City Council

In 1965 Woolworths left the premises at 1-2 London Road. Sainsbury’s, who were next door at No.3, took it over to become a larger self-service supermarket at 1-4. What I find interesting it that with all the alterations, they kept the 3 little roof windows in the style of the original Woolworths store. They traded here until 28th February 2007.

Brighton Sainsbury's, London Road 2007

Brighton Sainsbury’s, London Road 2007

Source: Pipes, Alan (Fred)

More recently Aldi started trading from here, from 19th March 2009.

Aldi Brighton, London Road 2009

Aldi Brighton, London Road 2009

Source: Pipes, Alan (Fred)

In 1965 Woolworths relocated up the road to 27-31, a larger Art Deco building (a former department store called Roslings) with 3 floors. From the below photo it looks as though Woolworths bought the shop next door as well as Roslings, and then recreated the Art Deco front on the other side.

Brighton Roslings, London Road 1960

Brighton Roslings, London Road 1960

Woolworths traded at 27 -31 from 28th May 1965. In the basement they sold haberdashery, paint, gardening, household, DIY and toys. The ground floor sold food, soap powder, confectionery, records, butchery and deli produce and there was a long tea bar at the back of the store. Upstairs was the staff canteen with separate seating area for men and women. Some workers say there was a lady ghost wearing the uniform of Roslings. (Source: Clarkson, Paul – Working at Woolworths in the 1970s)

Brighton Woolworths, London Road 2007

Brighton Woolworths, London Road 2007

Source: Mould, Tony

The store was re-modernised in the 1980s, and then there was an arson fire in the basement in 1987 – so they had to close temporarily. The basement was never reopened, with the stairs covered up with a large display.

Woolworths London Road closed on 30th December 2008. 99p Stores took over the premises and opened nearly a year later on 19th November 2009. Here it is – would look really good if they re-painted the Art Deco front, it is looking rather grubby!

Brighton LR 99p 2014

Source: Ballysundriven

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One response

  1. […] branch opened in Western Road on 5th August 1916. It was joined by two further Brighton stores in London Road and St James Street in […]

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