163/165 High Road, Balham, London SW12 9BG
Woolworths opened on Balham High Road in 1928. It took over the premises 2 doors down from Barclays Bank, which you can see in the below 1915 postcard.
Source: Wandsworth Heritage Service
It was a very successful store, winning a regional window-dressing contest in the 1930s. Woolworths used to sell individual feathers for 3p each, as accessories for hats and gowns. The window dresser created a bird out of these feathers for the winning display:
Source: Woolworths Museum
In 1940 during WW2, a bomb hit Balham High Road in front of the Woolworths store, hitting the Northern Line Tube Station platform below. A bus crashed into the crater. Here is a photo of the bus being lifted out – behind the bus would have been where the Woolworth store was.
Source: Feeling My Age
Below is a great photo from 1974, showing Woolworths with it’s 70s fascia. This shopping parade is quite unique as it appears to have houses above each store to the rear.
In 2000, the store was one of the first to be converted to a Woolworths General Store, which offered a pharmacy, health & beauty products, general merchandise and convenience food. Balham was a pilot, renumbered to store 2002, with a Superdrug pharmacy moved instore. The General Store format didn’t do well, and it went back to a normal Woolworths store some years later.
A more recent photo, this is shortly before Woolworths closed on 5th January 2009, window displays not looking as great as they did in the 1930s.
Source: hugovk, Flickr
That same year, a 99p store opened in it’s place. Here is a photo I took this month, with it’s new updated fascia (I don’t like it) and Barclays Bank still alive and thriving.