24-25 High Street, Chippenham, Wiltshire SN15 3ET
Woolworths opened on Chippenham High Street in April 1933.
The store was modernised in 1957/58.
Then in 1974, the store was converted to self-service, with further modernisation the following year. In 1977 a Garden Centre was added as an annex. This was when the recognisable single floor frontage was replaced with a smooth 2-floor frontage which you can see below.
Chippenham Woolworths was an Early Operation Focus comparison store, having a full refurbishment in 1986. In 1990, the Garden Centre annex was closed and put up for sale. During the 1990s the store was used for concept development, pioneering the Heartland store format (which included reopening the Garden Centre as a salesfloor extension, giving space to reintroduce petcare, a limited range of toiletries and video rental). The store appeared in Analysts video in 1995 to illustrate how the business had changed and managed to generate £100m profit in a single year. Heartland elements were progressively dropped and the store narrowly escaped selection as a Woolworths General Store – instead it was upgraded to the latest 10/10 specification after demerger. (Source: 100thbirthday.co.uk)
Source: Wright J.
2008 photo from my Facebook group:
The store closed in January 2009. I took this photo when I visited Chippenham in April 2009:
Today the unit has been split into two stores – Poundland and Costa Coffee.
Source: ballysundriven, Flickr