Ealing Broadway – Store 74 \ 1149

43-47 New Broadway, Ealing, London W5 5AX

Store 74 opened in Ealing Broadway in 1916 in a purpose-built store – the date can be seen in the pediment.

Ealing Broadway Woolworths 1930

Ealing Broadway Woolworths 1930

Source: Historic England

The store was extended some time between 1930 and 1965, and the building went up. You can see it below on the right side (the taller building in the middle)

Ealing Broadway Woolworths 1965

Ealing Broadway Woolworths 1965

Source: Francis Frith

In the 1987 it became a trial ‘Kidstore’ concept store, the first one of its kind, selling kids clothing, toys and confectionary only.  It was renumbered to 1149. Shoppers liked the new look and sales were good, leading to two further Kidstore branches in Colchester and Lewisham. You can read more about it here. The successes from Kidstore were implemented into all Woolworth stores. A lot of non-performing departments were dropped, such as food, furniture and adult clothing, and it also led to the rebrand of F.W.Woolworth to ‘Woolworths’.

Ealing Broadway Kidstore Woolworths 1980s

Ealing Broadway Kidstore Woolworths 1980s

Source: Pinterest

The store was branded back to ‘Woolworths’ in 1988/89.

Ealing Broadway Woolworths 1990

Ealing Broadway Woolworths 1990

Source: Kinsella B.

The big calculator from the Kidstore days was kept as a display item at the cashpoint.

Inside Ealing Broadway Woolworths 1990

Inside Ealing Broadway Woolworths 1990

Thank you to former employee Beverley Kinsella for these photos.

Inside Ealing Broadway Woolworths 1990

Inside Ealing Broadway Woolworths 1990

A couple of years later in 1992 the store closed. Today the building is occupied by Sports Direct.

Ealing Broadway Former Woolworths - Sports Direct

Source: All in London


The next store has already been written about:

Aberdare – Store 75

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