43-47 New Broadway, Ealing, London W5 5AX
Store 74 opened in Ealing Broadway in 1916 in a purpose-built store – the date can be seen in the pediment.
Source: Historic England
The store was extended some time between 1930 and 1965, and the building went up. You can see it below on the right side (the taller building in the middle)
In the 1987 it became a trial ‘Kidstore’ concept store, the first one of its kind, selling kids clothing, toys and confectionary only. It was renumbered to 1149. Shoppers liked the new look and sales were good, leading to two further Kidstore branches in Colchester and Lewisham. You can read more about it here. The successes from Kidstore were implemented into all Woolworth stores. A lot of non-performing departments were dropped, such as food, furniture and adult clothing, and it also led to the rebrand of F.W.Woolworth to ‘Woolworths’.
The store was branded back to ‘Woolworths’ in 1988/89.
Source: Kinsella B.
The big calculator from the Kidstore days was kept as a display item at the cashpoint.
Thank you to former employee Beverley Kinsella for these photos.
A couple of years later in 1992 the store closed. Today the building is occupied by Sports Direct.
Source: All in London
The next store has already been written about: