28 High Street Superior, Brecon, Powys LD3 7LG
Woolworths opened in Brecon in 1929. It took over the premises of J E Nott and Co on the High Street.
This photo is from the opening day – the first day was for viewing only. You can see the sign saying “No Goods Sold To-Day” above the “6d Palmolive Shaving Cream” sign
Source: The Brecon & Radnor Express
This is a quote from the Brecon Museum about the photo: “The famous FW Woolworth & Co Ltd pricing policy is also in evidence, with products priced at 3d and 6d, and large signs emphasising Nothing in these stores over 6D. Woolworths held on to their Threepenny and Sixpenny price limits for many years. When raw material prices rose, their suppliers had to absorb the cost, or item sizes were reduced. For example, in the late 1930s their 10-inch saucepans were replaced with 6-inch ones. Another tactic was to sell items such as pans and pan lids separately. They even sold a camera in kit form, with each of the three pieces meeting the price promise.”
The store manager from 1934 was Mr Chasemore – this photo was kindly sent in by former manager Richard Northover.
From 1967 to 1987 the manager was Fred Clift – photo also sent in by Richard Northover. He tells us more about Mr Clift: “My predecessor as Brecon store manager was Fred Clift, who retired February 1987. I took over from Fred after leaving Maesteg in June ’86 to do a 9 month secondment with Mervyn Robertson’s special projects team. Fred had stayed in Brecon for 20 years until he retired. I already knew him because we had been in the same area and saw each other at managers meetings over the previous four years. He was well known and loved in the local community and even knew the Bishop of Brecon and Swansea, whose diocese centred in Brecon. So much so that Fred’s nickname in the area was ‘the bishop of Brecon’. He was big man with a very dry sense of humour. In the days before email we passed messages by phone store to store. I used to ring Fred and halfway through taking down the message the receiver would be dropped and I would hear ‘Good morning Bishop’.”
Source: PLAN Brecon
“I felt sorry for the team as after having Fred for 20 years, I was like a bucket of cold water, a 26-year young manager in a hurry so much. So I regretfully only stayed 18 months before moving on to 922 Bicester – a store almost three times the size. Food had been removed 4 months previously so I had the task of rebuilding sales which we did after a major store relay. I had a very experienced team. Brenda Powell was my office Manager, Margaret Evans my staff supervisor – both Woolies stalwarts. Sue Pritchard and Mrs Parry were my salesfloor supervisors, jolly Dawn Thomas on Entertainment, and Eric in the stockroom. Brenda took over as store manager from me and had several good years before she retired. A great team in a great store in a lovely location to live. I wished I had stayed longer but the next opportunity beckoned to a young man in a hurry….but happy memories.”
Thank you for sharing your memories of working at Brecon Woolworths with us Richard.
In the 1990s the store was had a rebrand to “Woolworths Local” and they traded here right until the end, closing in December 2008.
It became a branch of The Original Factory Shop, but the store frontage is pretty much unchanged from its Woolworths days.